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Top 10 Rules of Digital Advertising

A collection of witticisms from years in the industry:

Rule # 1
Great online campaigns depend entirely on passion, creativity & a big fat cheque.

Rule # 2
The web designer who is in love with his Apple computer must seek professional help immediately.

Rule # 3
The copywriter with the most deadlines won't make it to happy hour.

Rule # 4
The agency with the most awards must be investigated.

Rule # 5
The account executive who uses excessively acronyms like SEO, CPC, ROI and others, shouldn’t be invited to the company picnic.

Rule # 6
Clinically speaking, prospective clients who believe online campaigns are created automatically by a piece of software are prone to represent themselves in court, too.

Rule # 7
Anybody asking you to be your friend on Facebook more than once is considered a stalker.

Rule # 8
The one thing better than a lot of clicks is a juicy convertion rate for your clients.

Rule # 9
The closer the deadline, the faster the clock ticks.

Rule # 10
If you drink, don't tweet. No exceptions!

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